A resturant and program to showcase

the art of making grilled cheese.

This is the capstone project for the non-credited Graphic Design Specialization by California Institute of the Arts on Coursera. This project required us to make up a start-up company and create a brand development guide for this startup company . The goal of this project was to apply what we had learned throughout the specialization and create a brand identity for our company. Completed July 8, 2020. Below is my final project, please keep in mind I’m still learning on how to describe design in a professional way.

Ver Cheesy

My love for grilled cheese sandwiches and finding a great grilled cheese sandwich in restaurants led me to create a start-up restaurant that also has a program that allows you to make the perfect grilled cheese sandwich for yourself.

Tools Used:

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Week 1

During the first week we were asked to create 5 things:

a sentence describing what our startup is
the history of the startup
a mind map highlighting adjectives that our startup could have
list three adjectives from the mind map that would be the company’s philosophy
three potential names and highlight the name you would go with

Week 2

During this week we were asked to obtain historical and contemporary images that we could use for reference when creating the image of the company.

I chose to have both the historical references and the contemporary images center around cheese, specifically the colour of cheese (yellow-orange). In addition to the depictions of products with cheese I added references to the Canadian National Exhibition (CNE) to suit the history of the company and add a playfulness to the references.

Week 3

This week called for the focus on exploring different typefaces and creating a logotype

I decided to go with Dazzle Unicase for the logo’s typeface because it is a sans serif font, giving it a modern look. In addition, the “s” letter shape provides that slick feeling to the logotype, which is fitting for the word “cheesy”.

Week 4

During this week were asked to create 5 things:

a colour palette and how that colour palette would look with our logotype
a mark/icon for the company
secondary typeface(s)
an imagery to showcase what you would want the company to look like
a secret ingredient to make your brand more interesting

The aim of the colour palette was to remind the audience of cheese with the three different warm colours, as well as a fun yet modern twist to it using the cool colours. My secret ingredient was the logo itself, since each colour had a specific meaning to it and would melt or drip down from the logo if it were a motion graphic.